Coffee's kind of a big deal, with a big waste problem.
$48B coffee industry. Each year, 25B lbs of dried green coffee is processed for export. 100B lbs of coffee fruit (cascara) is harvested as a byproduct, of which 70% is thrown to waste.
Coffee fruit waste is left to rot in landfills, generating methane gas equivalent to 31B lbs of CO2. Equivalent to the emissions from 3M passenger cars over the course of a year.
Employment opportunities can double throughout the supply chain by increasing demand for coffee fruit.
What we are doing about it
We utilize 100% of the agricultural value of the coffee plant. Using the coffee bean for our cold brew coffees, and coffee fruit for our new line of clean caffeine beverages called Alter Ego.
Alter Ego is very close to becoming a carbon neutral product. We are working with lead climate change scientists to identify the path to reaching carbon neutrality.
How we're making a positive impact
Environmental Sustainability
Coffee fruit is traditionally discarded after the harvest. Through upcycling coffee fruit, we can make an environmental and social impact.
Job Creation
Employment opportunities can double throughout the supply chain by increasing demand for coffee fruit.
