By upcycling cascara (coffee fruit) we’re converting waste streams into new revenue streams for struggling coffee farmers. Creating opportunity to double income and employment by generating demand for cascara.

We are adding sustainability to the coffee industry by making coffee more economically viable for farmers while also reducing its contribution to climate change, which poses the greatest threat to coffee production.

Leading scientists predict that by 2050, 50% of the current usable land dedicated to coffee production will no longer be viable due to warming temperatures resulting from climate change. Ironically, wasting cascara is contributing to the industry’s greatest challenge.